Paul Arden

American creative director and author
7 April 1940 — 2 April 2008

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Good art speaks for itself. That doesn’t mean you have to like it. So the next time you go to an art show, or look at anything for that matter, observe what effect it has on you and try to form your own opinion. That way you become the critic and not a mouthpiece for someone else’s opinions.

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If an idea is not taken up and used as a solution to a problem it has no value. It becomes a non-idea. Lying in a drawer it is useless. Worse than useless, it’s a complete waste of space. Ideas have to be applied before they are recognized as good ideas. Even a bad idea executed Is better than a good idea undone. The longer it is used the better the idea is considered to be. That is why the wheel is reckoned to be the best idea ever.

Having too many ideas is not always a good thing. It’s too easy to move on to the next one, and the next one. If you don’t have many ideas, you have to make those you do have
work for you.

It is better to live in ignorance than with knowledge. Solving the problem is the exciting part, not knowing the answer. Once a conjuring trick is explained it loses its magic. The excitement of a game of football is in not knowing who is going to be the winner. Some people have success and rest on their laurels. The lucky ones continue to live in ignorance.

In order to succeed in your failure, you have to think of your failed situation as a good place to start from.

Good marks will not secure you an interesting life. Your imagination will.

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